Third Country Guide Live: Singapore - The Data-Driven Lion City

We've launched our third country guide! Peter Jacobs here, the Dutch founder on a mission to map global sales cultures one country at a time. Singapore proved to be one of our most fascinating deep dives yet - a place where ancient Chinese merchant traditions meet cutting-edge financial technology, and where referrals rule everything but the decisions are purely data-driven.

Update

Third Country Guide Live: Singapore - The Data-Driven Lion City

We've launched our third country guide! Peter Jacobs here, the Dutch founder on a mission to map global sales cultures one country at a time. Singapore proved to be one of our most fascinating deep dives yet - a place where ancient Chinese merchant traditions meet cutting-edge financial technology, and where referrals rule everything but the decisions are purely data-driven.

Update

Third Country Guide Live: Singapore - The Data-Driven Lion City

We've launched our third country guide! Peter Jacobs here, the Dutch founder on a mission to map global sales cultures one country at a time. Singapore proved to be one of our most fascinating deep dives yet - a place where ancient Chinese merchant traditions meet cutting-edge financial technology, and where referrals rule everything but the decisions are purely data-driven.

Update

The Third Page is Live!

Country number three is officially launched! I'm Peter Jacobs from the Netherlands, the one who was crazy enough to start this project. After the UAE and the Netherlands, Singapore felt like the perfect next challenge - and this city-state completely broke my brain.

The contradiction that surprised me:

Singapore is the most fascinating business culture I've researched yet. Here's a place with the world's third-highest GDP per capita, where cold outreach gets virtually zero response but warm referrals achieve 30% effectiveness. In a hyper-connected digital hub, relationships still trump everything else.

It's simultaneously the most data-driven market I've documented (every proposal needs ROI projections and benchmarking) while still honoring face-saving customs from centuries-old Chinese merchant heritage. Direct communication wrapped in diplomatic courtesy - every "no" comes with a smile and three alternatives.

What you'll discover:

This guide maps Singapore's unique blend of Asian relationship values with Western business efficiency. You'll learn their specific contact windows (10-12 and 2-4 SGT only), why their 1819 founding as a trading post still influences modern B2B relationships, and how their meritocracy means no gut-feeling decisions allowed.

Drawing from 47+ sources including McKinsey studies and Singapore government data, the guide covers everything from fiscal year timing to cultural calendar considerations. Plus AI-powered campaign prompts tailored for small business, mid-market, and enterprise segments.

Building Sales Across Borders:

Three countries down, and I'm starting to see how geography and history shape modern sales cultures. Singapore's merchant DNA from controlling the Malacca Strait still drives their network-centric business approach today.

Check out the Singapore guide and let me know what surprises you. Have you sold into Singapore? Does our "warm intro only" finding match your experience?

What country should we tackle next?

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Get notified whenever we publish new updates, insights, and articles. Be the first to discover fresh content, tips, and resources to help you elevate your projects.