Getting Started

How to transform our country-specific prompts into high-performing outbound campaigns? Whether you're new to AI-powered sales or looking to optimize your approach, these step-by-step instructions will help you generate culturally-appropriate campaigns that drive results.

Understanding Sales Across Borders Prompt Structure

At Sales Across Borders, we maintain a consistent structure across all our AI prompts to ensure reliability and effectiveness. Every prompt you find on our country pages follows the same proven framework:

Our Universal Prompt Structure:

1. Expert Role Definition - Establishes AI expertise in the specific market and segment

2. Campaign Goal Placeholder - Your specific objectives and success metrics

3. Product/Service Placeholder - Detailed description of what you're selling

4. Target Audience Placeholder - Your ideal customer profile and decision-makers

5. Key Requirements - Cultural practices, channel preferences, and relationship-building tactics

6. Legal Compliance - Local regulations affecting outreach methods

7. Cultural Context - Business norms, communication styles, and decision-making patterns

8. Communication Style Placeholder - Your brand voice and positioning preferences

9. Deliverable Request - Specific campaign outputs the AI should generate

This consistent structure means once you learn to use one Sales Across Borders prompt effectively, you can apply the same approach to any country or market segment on our platform.

Found a prompt on one of our country pages? Here's how to use it effectively:

Quick Start: 5-Minute Setup

Step 1: Choose your target segment (Small Business, Mid-Market, or Enterprise)
Step 2: Copy the relevant prompt from your country page
Step 3: Fill in the four main placeholders (Goal, Product, Audience, Communication Style)
Step 4: Paste into ChatGPT, Claude, or your preferred AI tool
Step 5: Review and customize the generated campaign

New to AI tools? We recommend starting with ChatGPT (chatgpt.com) or Claude (claude.ai) - both have free tiers that work perfectly for campaign generation.

Customizing Your Prompts: The Complete Guide

Setting Your Campaign Goal

Your campaign goal drives everything else in the generated campaign. Be specific about what success looks like.

Good Goal Examples:

• "Generate 50 qualified leads per month from manufacturing companies"

• "Book 15 discovery calls weekly with SaaS companies"

• "Achieve $2M in pipeline from financial services sector within Q3"

• "Secure 5 enterprise deals annually worth $500K+ each"

Avoid Vague Goals:

• "Get more leads"

• "Increase sales"

• "Build brand awareness"

Pro Tip: Include timeframes, numbers, and qualification criteria. The AI will structure the entire campaign around achieving this specific outcome.

Describing Your Product/Service

This section needs enough detail for the AI to create compelling, accurate messaging.

Essential Elements to Include:

• What you sell: Software platform, consulting services, hardware solution, etc.

• Core benefits: Time savings, cost reduction, efficiency gains, compliance, etc.

• Problem solved: What specific pain point does this address?

• Pricing model: Subscription, one-time, project-based, enterprise licensing

• Implementation: How long does it take? How complex is setup?

• ROI metrics: Typical returns customers see

• Competitive advantage: What makes you different?

Example - Good Product Description: "B2B marketing automation platform that helps mid-market companies automate lead nurturing and increase conversion rates by 40%. Subscription pricing starts at $500/month, typical implementation takes 30 days, customers typically see 3x ROI within 6 months. Key differentiator is industry-specific templates and local language support."

Example - Poor Product Description: "Marketing software that helps companies get more customers."

Defining Your Target Audience

The more specific you are about your ideal customer profile, the better the AI can tailor messaging and channel strategies.

Include These Details:

• Industry/Vertical: Manufacturing, technology, financial services, healthcare, etc.

• Job Titles: Decision-makers and influencers you need to reach

• Company Size: Revenue range, employee count, geographic footprint

• Current State: What solutions they use now, what's not working

• Pain Points: Specific challenges they face

• Decision Process: Who's involved, how long it takes, what triggers buying

• Geographic Focus: Specific cities, regions, or markets

Example - Strong ICP Description: "CFOs and Finance Directors at mid-market manufacturing companies (100-500 employees) in major business districts. Currently using manual expense reporting processes or basic tools like Excel. Main pain points include a lack of real-time visibility, manual approval workflows, and compliance reporting challenges. Decision process typically involves CFO, IT Director, and requires 3-6 month evaluation cycle."

Setting Your Communication Style

This placeholder lets you inject your brand voice and industry positioning into the campaign.

Style Elements to Specify:

• Tone: Professional, conversational, technical, consultative

• Expertise Level: Industry veteran, innovative disruptor, trusted advisor

• Brand Values: What your company stands for

• Technical Depth: How detailed should explanations be?

• Cultural Sensitivity: How formal/informal is your brand

Example Style Specifications:

• "Professional but approachable tone, position as cybersecurity experts with 15+ years in market, emphasize trust and reliability, use moderate technical depth without overwhelming prospects"

• "Conversational and innovative tone, position as digital transformation pioneer, emphasize agility and modern approaches, keep technical explanations simple and benefit-focused"